About

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.

[A close of up of the Tower 28 Beauty BeachPlease Cream Blush and ShineOn Lip Jelly on a mirror surface.]

GOOD. CLEAN. FUN.

Non-irritating ingredients meet high-performance formulas for products that feel as good as they look.

[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]

WHY WE DO THIS

“Hi! I’m Amy Liu, founder/CEO here at Tower 28! I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”