Philosophy

DESIGNED FOR SENSITIVE SKIN. MADE FOR ALL.

Sensitive skin = compromised skin barrier. We avoid the not-so-good, test for safety + verify with 3rd parties –so you'll never wake up with angry skin.

Same Goop, Less $$$$

We work with the top chemists in the industry – the same ones behind your favorite $$$$ brands – but don’t bother with fancy packaging so we can pass the savings on to you.

Our Earth Sensitive Pledge

All of our product packaging is made from post-consumer resin, aka recycled plastic, as part of our commitment to sustainability.

We also avoid excess packaging like mirrors, false bottoms, and paper inserts.